Our Story

Being the ladies in the contemporary era, we all are the leading role of our daily life. At any time, we have right to be shining and to be happy. Be Felice, our brand name, means “be happy” in the Italian language. We aim at making up ladies in various styles by our fashion jewelry and every lady can be happy when showing the true self.

 Be Felice was founded just simply for what it means. Our family has been the fine jewelry manufacturer for over 35 years. We expect the jewelry to become the essential part of dressing for the modern ladies. Western styles are the basis of our brand. The modern designs of our fashion jewelry will suit the ladies of different characters, and will be versatile in various occasions. Be Felice designs easy matching fashion jewelry for urban lady, even simply a pair of ear ring can match with daily dressing and give her a naturally cool appearance.

 In the recent observation, fashion jewelry has been in the rising position of the market status. Meanwhile, varying quality of fashion jewelry was found in the market. We, as the fine jewelry manufacturer with years, expect there is a better inheritation and development for the jewelry market. For this reason, Be Felice was founded to be the platform for every lady to purchase the fashion jewelry with high quality and guarantee. Be Felice is delighted to see the ladies can easily express their femininity and share an effortless elegance with what they wear.